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Infosys and SAP Emarsys Unite to Revolutionize Omnichannel Customer Experiences


Robert Tavares

May 15, 2024 - 10:25 am


Infosys and SAP Emarsys Join Forces to Revolutionize Omnichannel Customer Engagement

BENGALURU, India, May 15, 2024 /PRNewswire/ -- Infosys (NSE: INFY) (BSE: INFY) (NYSE: INFY), an industry leader specializing in cutting-edge digital services and consulting, is thrilled to announce its strategic collaboration with SAP Emarsys, the advanced cloud-based omnichannel customer engagement platform. This alliance aims to secure substantial advancements in customer experience and revenue growth by combining the forces of Infosys Cobalt and Infosys Topaz with Emarsys’ robust customer engagement platform.

Elevating Business Prospects Through Innovative Collaboration

The partnership between Infosys and SAP Emarsys is a game-changer for enterprises aiming to master omnichannel customer engagement. Businesses will now have the capability to design and execute intricate, industry-specific marketing campaigns that communicate with customers in real time, bolster customer devotion through personalization, and substantially enhance overall consumer engagement.

Using the AI-enhanced abilities of these platforms, such as Infosys Topaz, which boasts an AI-first approach with generative AI technologies, organizations can bring down barriers between data silos. This synergy allows companies to access deep data-driven insights and predictive analytics, which are pivotal for spurring revenue growth.

Furthermore, the fusion of Infosys and SAP Emarsys capabilities empowers clients to have a holistic view of their marketing campaigns. By harmonizing digital channels with physical store experiences, this partnership promises a cohesive and compelling customer experience, breathing life into immersive and interactive branding adventures.

Testimonials Reflecting the Power of Partnership

Aaron Bradley, Vice President of Experience, Technology & GTM Innovation at Wella Company, praises the collaboration, expressing, "Working with Infosys has significantly accelerated our digital transformation, particularly concerning our digital marketing ventures. Leveraging Emarsys to unify our digital channels has equipped us with an agile, scalable digital proficiency, spurring our pursuit for innovation and crafting captivating shopping encounters across various customer touchpoints."

Brian Falzone, Chief Operations Officer at SAP Emarsys, remarks on the strength of this collaboration, stating, "Our alliance with Infosys will electrify the customer engagement scene and revolutionize how our customers utilize data strategically. Infosys' prowess in integrating marketing solutions to escalate revenue through personalization means that innovation will persist as a priority for our customers."

Echoing this enthusiasm, Dinesh Rao, Executive Vice President and Co-Head of Delivery at Infosys, comments, "We are elated to partner with SAP Emarsys to present trailblazing omnichannel marketing solutions to our clientele. We are eagerly looking forward to aiding businesses in refining their marketing endeavors, merging digital channels fluidly, and ushering in a novel epoch of customer engagement while facilitating faster insights throughout the customer lifecycle."

Infosys: A Beacon of Next-Generation Digital Services

As a global force in next-generation digital services and consulting, Infosys prides itself on its more than 300,000 strong workforce, all committed to amplifying human potential and generating new opportunities for individuals, businesses, and communities alike. Operating in over 56 countries, Infosys plays a transformative role in guiding clients through their digital journeys. Leveraging a potent blend of AI-first strategies and cloud technologies, Infosys stands as a stalwart that propels businesses to succeed in an increasingly digital economy.

Infosys passionately promotes continuous learning and skill transfer through its innovative ecosystem, boasting four decades of experience in the intricacies of global enterprise management. It is dedicated to fostering an inclusive work environment that values diversity and sustainable practices.

Commitment to Corporate Responsibility and Transparency

Infosys is steadfast in its dedication to maintaining high standards of corporate governance and environmental sustainability. Upholding an inclusive workplace where diverse talents can thrive is integral to its core values. The commitment of Infosys to conscientious corporate conduct spans every aspect of its operations, from nurturing talent to implementing sound, eco-friendly methodologies.

To learn more about how Infosys is helping enterprises maneuver through their digital transformations and navigate towards their next milestones, please visit

Foresight and Caution: The Safe Harbor Principle

Infosys, in its future-oriented perspective, also draws attention to certain forward-looking statements in this release that impact the company's growth prospects and financial performance predictions. These statements are protected by the 'safe harbor' hallmark established under the Private Securities Litigation Reform Act of 1995, shielding them from certain risks and uncertainties that could cause a considerable divergence between actual results and those predicted.

The conjecture covered by these forward-looking statements revolves around not just the execution of Infosys’ business strategies and their talent retention and acquisition but also extends to the transition to hybrid work models, economic fluctuations, innovative technological breakthroughs including Generative AI, and the complexly evolving regulatory environment including immigration legislation alterations.

Infosys also reflects on factors such as its ESG vision, capital allocation strategies, market position anticipations, operational proficiency, margins and profitability, liquidity and capital resources, the implications of corporate actions such as acquisitions, and concerns over cybersecurity.

It’s essential for stakeholders to recognize the possibility that actual results may differ from those presented in forward-looking statements. Detailed discussions on the risks pertaining to Infosys can be found in the company's filings with the US Securities and Exchange Commission, notably the Annual Report on Form 20-F for the fiscal year ending March 31, 2023. These documents are readily accessible via the SEC website.

Infosys reserves the right to make further written and oral forward-looking statements, including those contained in its filings with the Securities and Exchange Commission and its reports to shareholders. The company upholds its discretion to update these forward-looking statements as required by law unless regulatory obligations demand otherwise.

As Infosys continues its evolutionary journey in the digital realm, it asserts a vigilant approach towards foreseeing future challenges while maintaining an open dialogue with its shareholders and complying with mandatory legal updates.

Explore the company's corporate ethos and their innovative digital pathways by viewing the Infosys logo here.

In conclusion, this strategic collaboration between Infosys and SAP Emarsys marks a significant step forward in the realm of digital marketing and customer engagement. With a focus on leveraging the latest advancements in AI and cloud technology, the alliance is positioned to deliver transformative solutions that drive revenue growth, enhance customer experiences, and provide businesses with invaluable insights into their marketing strategies. As both companies continue to innovate and expand their offerings, the impact of this partnership on the future of omnichannel marketing and customer engagement is certain to be profound and far-reaching.

Please note that the information provided in this news article, including external links and references to third-party content, serves informational purposes intended to enhance the reader's understanding and should not be considered an endorsement of any products or services discussed. For detailed and specific information, always refer to the original sources linked throughout the article.