Educational Leap: University Games Acquires The Learning Journey

SAN FRANCISCO, Dec. 21, 2023 — Renowned literary-based learning game manufacturer, University Games, in a significant business move, has announced the acquisition of The Learning Journey International. This award-winning company is known for crafting innovative educational toys that cater to various learning channels, including sensory, active-play, and electronic.

The founders of The Learning Journey, JB and Debbie Frere, will retain their managerial roles, ensuring the continuity of their creative vision and operational finesse.

President of University Games, Bob Moog, pointed out, 'This is our 14th venture into expansion, and indeed one of the most impactful. The Learning Journey aligns with our ethos of producing fun-filled, educational toys that foster children’s growth. Their product line includes STEM-based roller coasters, talking shape sorters, and gear-driven dino-bots – irresistible elements for us.'

JB Frere expressed his optimism about the company's extended reach, stating, 'With University Games' wide domestic distribution and international presence in the UK and Australia, our products will now impact the lives of more children globally.'

Debbie Frere highlighted their unique product testing methodologies, 'The secret sauce of our success is the rigorous testing carried out within our childcare centers, ensuring all our new products are thoroughly kid-tested and kid-approved.'

Despite the new ownership, The Learning Journey will continue its operations from its original location in Phoenix, AZ.

About University Games

University Games, founded in 1985, is a prominent publisher of games and puzzles. Adding The Learning Journey as its 14th acquisition, the company continues its legacy of enriching children's learning experience via entertainment. It has presence not only in the U.S., but also in the UK, Canada, Australia, and globally under brands like Briarpatch, Front Porch Classics, and more.

About The Learning Journey International

The Learning Journey, established in 1995, has a rich history of designing, manufacturing, and distributing award-winning interactive educational products for children. It thrives on its commitment to offer high-quality, educational content that aids in bolstering children’s confidence and equipping them with necessary skills for their future. It has a vast product line of over 250 products sold worldwide.